Green Growth Futura is an independent German consultancy firm specializing in sustainable finance. They advise and support asset managers, family offices, and foundations in the sustainable orientation of their investments. In February 2025, Green Growth Futura partnered with Clarity AI to further drive their sustainability goals with robust data and analytics, including the fund they advise. This collaboration has enabled Green Growth Futura to reduce risks and regulatory fatigue, as well as identify new opportunities for funds, clients, and partners to fuel their growth.
The Opportunity
The Solution
The Results
Building Tailored Sustainable Investment Strategies
For Green Growth Futura, sustainable investing isn’t a passing fad. It’s the basis for their company and their mission. Green Growth Futura advises asset managers, family offices and foundations on sustainable investing and assesses the sustainability of financial investments, investment funds and capital market-oriented companies.
Since its founding in 2017, Green Growth Futura has worked hard to elevate their sustainability practices across all of their consulting services, ensuring compliance with the most stringent ESG standards to drive socio-ecological transformation and prevent greenwashing.
Benedikt Gieseler, Head of Research at Green Growth Futura, is leading the company’s development of the research approach for the BAUM Fair Future Fund they advise. The fund was launched in 2018, and it focuses on small and medium-sized sustainable companies in future-oriented sectors like renewable energy, energy efficiency, sustainable mobility, water, and biodiversity.
“Our guiding principle is to act in the present in such a way that future generations can also meet their needs. As a research and advisory company in the field of sustainable finance, we support our clients in the selection of sustainable investments. As a company, we also strive to assume social and ecological responsibility for our actions, for example by traveling in a climate-neutral manner and offsetting any emissions that arise.”
Addressing Lags and Gaps in ESG Data
While Green Growth Futura has always had sustainability as a core value, the fragmented and slow state of ESG data has held them back from achieving what they know is their full potential.
The ESG data landscape is also saturated with regulations which, while well-intentioned, are also constantly increasing and focus heavily on data but not on what’s behind that data. As a result, helping their fund and their clients make investing decisions based on accurate, not optimistic, data is challenging.
To address these challenges, Green Growth Futura launched a search for a data provider and partner who could support their key activities, including:
- Helping asset managers deepen their expertise in sustainable investments
- Developing successful sustainability products
- Advising family offices on navigating sustainable finance
- Assisting foundations in creating transparency and optimizing their use of capital when investing sustainability
- Aligning their consulting services with global best practices
This is where Clarity AI came in.
“We were looking for a partner who could provide us with the right data, but who was also motivated to support us in new projects,” said Benedikt.
Here’s how Clarity AI became the essential partner Benedikt needed to achieve all of Green Growth Futura’s priorities while helping them grow for the future as well.
Providing Tailored Sustainability Solutions is Easier with Clarity AI
Empowered by Clarity AI’s solution, Benedikt was able to take on three major challenges: accessing updated, transparent data faster, giving clients a range of options for data reporting, and developing new products for Green Growth Futura.
CHALLENGE 1
Getting Accurate, Updated Data
When Benedikt started in his role at Green Growth Futura in 2019, the company was new and small, and so their processes were fairly basic. To find research on controversies, for example, his team would literally type relevant keywords together with each company name into Google and evaluate the results manually. He quickly decided they needed a data provider who could make this process less time-consuming.
But many data providers in the ESG space only update their data every six months, which still exposes Green Growth Futura to risks because of that lag. This particularly affected the companies included in the BAUM Future Fund, which undergo a complex, multi-stage research process.
That six-month threshold meant that very precise time management was needed to sync up data delivery dates with research timelines. Potentially interesting companies that surfaced shortly after the data delivery could no longer be checked, and this limited Benedikt’s team further. It was also difficult to find data on small or mid-cap companies.
Now, with Clarity AI’s frequent updates and breadth of sustainability data, Green Growth Futura can count on having reliable, updated data at their fingertips. And while their past provider was missing data on about 30 companies out of 140, with Clarity AI that missing data has dropped to only 2 companies.
“Before we could only really get updated data about twice a year. But with Clarity AI we can now check all companies at any time and also receive background information on individual data points. The estimated data points are also something we couldn’t see without Clarity AI. They flag uncertainty and tell us where to dig deeper with the company.”
Clarity AI also offers many choices for exclusion criteria, which helps Green Growth Futura avoid companies involved in controversial sectors, like coal and tobacco, as well as ones linked to negative news in line with the OECD and UN Global Compact frameworks and beyond.
“Clarity AI provides many different exclusion criteria. The thematic selection goes beyond the investment guidelines of some products, but we often use all available exclusion criteria to get a more holistic impression of the company and to raise ethical questions.”
CHALLENGE 2
Tailoring Data Solutions for Clients
Green Growth Futura’s consulting services touch many different types of clients, from asset managers to family offices to funds and more. And all of those different clients have different needs for research reports and data. Some want to go very in-depth into every company and recommendation, but others just want a rating or a traffic-light type system to advise them.
Green Growth Futura needs to be able to offer that in-depth analysis to clients who want it, but that approach is quite expensive and time-consuming. So for clients who are simply interested in a holistic rating, they can now offer that as well, ensuring they serve everyone according to their needs.
“With Clarity, we have the possibility to give clients more of what they need. We have the opportunity to give our clients both worlds, both the quantitative data and our qualitative in-depth analysis.”
CHALLENGE 3
Finding New Funds and Partners
Green Growth Future is looking to grow their client base, as well as their services and offerings. But they want to grow in a way that reflects and respects their core mission.
An unexpected benefit of partnering with Clarity AI for Benedikt has been access to all sorts of tools, templates, and data that are powering this growth.
For example, they’re always looking for new companies for the BAUM Fair Future Fund. They can input the mandate of the fund into Clarity and immediately get back a list of companies that fit the minimum criteria, which has saved them a lot of time from their formerly manual process where they were manually checking with each potential company for exposures.
Green Growth Futura is also currently developing new products with partners. Clarity AI’s product range offers constant opportunities for innovation in this area: In light of increasing regulation of sustainability funds, Green Growth Futura identified the opportunity to help partners address this pain point with automatically generated reports from Clarity AI.
When it comes to new product concepts, the various data points are a valuable starting point for in-depth analysis to gain an overview of specific topics such as biodiversity, gender equality and transition processes.
“In order to find new companies for investment, we regularly analyze a large number of funds as part of our stock picking process. Clarity AI is extremely well suited for this purpose, as it allows us to make a preselection. By screening funds and checking them according to the criteria of various mandates, the preselection of companies can be greatly accelerated.”
Summary of Results: Managing Risk While Growing
Green Growth Futura has transformed its approach to providing sustainability guidance and advice for their consulting clients, as well as how they advise the BAUM Fair Future Fund. Clarity AI’s platform has empowered Green Growth Futura to:
Leverage Qualitative and Quantitative Data
Manage Risks Efficiently
Develop Innovative Product Offerings
What’s Next for Green Growth Futura
Looking ahead, Green Growth Futura plans to conceptualize more new solutions and intensify their collaboration with Clarity AI. They’re also developing effective new investment products together with partners and establishing them on the market. With Clarity AI as a teammate, Benedikt and his team are well-positioned to convince more asset managers, family offices, and foundations to make their investments even more sustainable with their help and on the basis of solid, transparent data.