Clarity AI Integrates Sustainability Badges into Aspiration’s Green Marketplace to Empower Consumers with Transparent Insights
- Future plans include further collaboration between the two companies through a carbon footprint calculator and climate-focused modules
New York, February 12, 2024 – Clarity AI, the leading global sustainability technology company, is collaborating with Aspiration, a financial services provider dedicated to sustainability, to enhance Aspiration’s Green Marketplace. This collaboration will integrate Clarity AI’s sustainability brand information into Aspiration’s recently-launched marketplace, providing users with transparent insights to help them make informed sustainable choices in their everyday purchases.
Through this collaboration, Clarity AI’s sustainability badges will serve as a trusted indicator in Aspiration’s Green Marketplace, showcasing brands that meet climate-related sustainability criteria. Clarity AI evaluates brands based across five environmental indicators, which includes highlighting the companies with the lowest greenhouse gas emissions (direct and indirect), clear, external commitments to reducing greenhouse gas emissions, full disclosure of greenhouse gas emissions, and highest usage of renewable energy.
The demand for sustainable choices among consumers is growing rapidly. Recent data indicates that nearly 85% of consumers are feeling the effects of climate change in their daily lives, leading to a significant shift towards sustainable consumption and highlighting the need for clear, accessible sustainability information.
“At Clarity AI, we believe transparency is key to responsible decision-making,” said Ángel Agudo, Chief Product Officer at Clarity AI. “We are thrilled to collaborate with Aspiration on this initiative. By integrating our sustainability badges into Aspiration’s Green Marketplace, we empower consumers to align their purchases with their values, contributing to a more sustainable future.”
“Our Green Marketplace goes beyond rewarding customers for shopping climate-friendly; it ensures every purchase has a real impact. By transparently showcasing each brand’s climate credentials and independent assessments, we empower customers to shop responsibly and take climate action,” said Chad Hunter, VP of Sustainable Financial Products at Aspiration. “Our partnership with Clarity AI brings trusted, high-quality data, helping customers make choices rooted in verified impact.”
Looking ahead, Clarity AI and Aspiration plan to deepen their collaboration with the introduction of new sustainability tools and insights for retail customers. These will include individual environmental footprint insights, engagement solutions, and climate and net-zero sustainability data. These features will provide consumers with more comprehensive insights, further supporting informed decision-making on sustainability and paving the way for tailored sustainability-focused financial products targeted at the right audience.
About Clarity AI
Clarity AI is the leading sustainability tech company, leveraging advanced technology and AI to provide data-driven environmental and social insights to investors, corporates, governments, and consumers. AI has been at the core of Clarity AI’s offering from the start, supporting a fully flexible set of data solutions, insights, analytics capabilities, and tools used for portfolio management, corporate research and engagement, benchmarking, regulatory reporting, online banking, and e-commerce. Clarity AI was named a leader by independent research in The Forrester Wave: ESG Data & Analytics, Q3 2024.
Clarity AI has offices in North America, Europe, and the Middle East, and within the investment sector, it serves a direct network of clients managing over $60 trillion in assets, including firms like Invesco, Nordea, and Santander. For more information www.clarity.ai
About Aspiration
For over a decade, Aspiration has been the leading climate friendly financial institution dedicated to empowering customers to make a positive environmental impact through their everyday spending. Aspiration believes in a future where finance is a force for good, offering products that make it easy for everyone to align their financial choices with their values. From our Spend & Save accounts, designed to help customers save money while making sustainable choices and plant trees with every purchase, to our Aspiration Plus account which offsets carbon with every gas purchase, Aspiration provides a range of options that support a greener planet.
In partnership with Clarity AI, we’re thrilled to offer a Green Marketplace where customers earn cashback for supporting sustainable brands. Clarity AI’s cutting-edge technology helps us identify brands that are committed to sustainability, empowering our customers to shop consciously. Together, we’re enabling a marketplace that rewards both people and the planet—supporting brands that make a difference while giving back to our customers for every eco-friendly purchase.
For any related inquiries, please contact:
Media contact Clarity AI
Aspectus Group
ClarityAI@aspectusgroup.com
Media contact Aspiration
Ashley Ishibashi: Manager Marketing & Partnerships
aishibashi@aspiration.com
