Press Release September 19, 2022

Clarity AI: Whitewashing the Green Out of Brands Working towards Transparency in Sustainability Won’t Save the Planet

A few days ago, Yvon Chouinard – the Chairman of Patagonia – announced that he will be donating the entire company, worth $3 billion, to fight climate change. Social networks were on fire sharing the news and supporting Chouinard – CEOs, fashion models, and millions of consumers. The story went viral. Another viral story from earlie...