Investing in the Age of AI
ESG ImpactArticles

Impact Investing is Highly Appealing, But Are Investors Ready to Incorporate It into Their Portfolios?

Published: August 22, 2021
Modified: August 14, 2025
Key Takeaways

Study shows most investors aren’t ready to incorporate ESG impact into their investment strategy

As we discussed in our article, Highlighting Consistency Across Impact Investing Frameworks, we established that intentionality, additionality, and inclusivity are the baseline for a sound impact investment approach, but it’s vital to look at how real-world investor approaches are currently embedding these components in their products.

Recently released insights from PRI’s publicly available signatory-reported data highlighted investors’ ESG practices. Investors were asked to describe their organizations processes relating to sustainability themed funds, specifically mentioning the term “impact.” This sample of qualitative individual investor responses was then analyzed for evidence of each of intentionality, additionality, and Inclusivity. The evidence produced was awarded a score on a scale of 0–2 in each category, with 0 being no evidence and 2 being significant evidence.

84% of respondents scored between 0 and 2 (out of 6 overall), demonstrating no or low recognition for the intentionality, additionality, and inclusivity of their impact investment process. Of these, 12% were found not to be describing an impact approach at all, but instead provided generic descriptions and referred to other ESG incorporation approaches such as ESG integration and screening. We believe these poor trends are indicative of the general impact investment narrative. Confusion is common among different sustainable investing approaches at worst and within the individual pillars of investment impact creation at best.

At the other end of the spectrum, 16% scored between 3 and 6, with 9% being awarded full marks. This demonstrates that a listed equity impact investment approach that is conscious of its intentionality, additionality, and inclusivity is perfectly possible, as measured by our methodology. These are therefore those investors who through their practice demonstrate large commitments to the theory of impact investment.

Although this data demonstrates that there are some investors who have made commitments to impact investing the vast majority have not. Whether this comes from a lack of knowledge around the potential of impact investing or whether there is desire but confusion on where to start it’s clear that there is an education hurdle that impact investing has to make.

Research and Insights

Latest news and articles

Regulatory Compliance

Sustainable Finance 2026: The High Cost of Regulatory Divergence

Sustainable finance rules are fracturing in 2026. With 90% of firms citing divergence as a major hurdle, we explore the impact on reporting and fund strategy.

Market Insights

How Do Asset Owners Turn Sustainability Strategy into Action?

Discover how asset owners turn sustainability strategy into action through clear mandates, governance, and investing beyond themes and pledges.

Regulatory Compliance

Sustainable Finance Regulation in 2026: What’s Changing, What Isn’t, and Why It Matters

Investors are navigating political recalibration, regulatory fragmentation, and growing data challenges. In 2026, questions around interoperability, SFDR, and the reliability of corporate sustainability disclosures shape investment decisions, compliance strategies, and product design. At the same time, evolving geopolitical realities are prompting a reassessment of what qualifies as sustainable investment, raising the bar for data quality,…