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Investing in the Age of AI

Unlock New Ways to Engage Customers with Everyday Banking

Turn engagement into insights, and insights into revenue.

Retail banks are looking for new ways to build loyalty and drive growth. Clarity AI makes it easy to embed sustainability features into your banking app, turning customer demand into measurable business value.

Trusted by Leading Financial Institutions

Blackrock
hsbc logo
Santander
ING
BNP Paribas

Customers Are Churning. Expectations Are Changing.

Retail banking customers expect more from their digital experience, and sustainability is quickly becoming part of that expectation. But most banks are still focused on transactional features, missing the deeper engagement customers want. Clarity AI helps you integrate real-time sustainability insights into everyday banking, turning ordinary interactions into loyalty-building moments.

Turn Everyday Banking into Everyday Engagement

Know your customers. Deepen engagement. Unlock new revenue.

Drive Customer Engagement

Increase customer Net Promoter Score (NPS), retention, and loyalty by offering personalized sustainability insights—like carbon footprint tracking and lifestyle nudges—directly through your banking app, powered by Clarity AI.

Unlock New Customer Insights

Access exclusive data on user behavior and preferences to improve segmentation, power personalized experiences, and uncover new growth opportunities directly from your digital banking channels.

Turn Engagement Into Revenue

Deeper engagement leads to stronger customer relationships and higher share of wallet. Promote green financial products that align with your customers’ values and help them drive cost savings, unlocking new revenue opportunities.

Our Frameworks

Designed for impact, powered by AI and behavioral science

Educate on the environmental impact of everyday purchases

Give users a personalized CO2e and water footprint for every transaction, using the only transparent, localized calculation methodology in the industry along with Clarity AI's extensive merchant emissions database.

Engage with insights on how to reduce their carbon footprint

Provide customers with insights on ways to reduce their carbon footprint, such as lifestyle-specific tips and insights and loyalty programs that incentivize climate positive spending.

Drive demand for financial products that enable sustainability

Promote green loans for home improvements and EVs by connecting climate insights to real choices, alongside options for carbon credits and donations to sustainability projects.

Introducing features that increase visibility over carbon emissions information for our clients is a step in the right direction that increases climate awareness and aligns with our ambitions to accelerate positive environmental impact.

Fernando Morillo
Group Head of Retail Banking, Mashreq​

Why Do Leading Companies Choose Clarity AI?

Add carbon footprint tracking, lifestyle tips, and green product nudges directly into your banking app. Clarity AI helps you meet customer demand for sustainability while increasing engagement, loyalty, and share of wallet.

Designed for Measurable Impact at Scale

Our solution is grounded in behavioral science and built for scale. Banks using our tools have seen measurable reductions in users’ environmental footprints alongside meaningful gains in customer loyalty and overall profitability.

Built on Transparency and Precision

We use detailed country and merchant-level data ensure insights are relevant and actionable. Our open-source carbon calculation methodology—an industry first—offers full transparency, and our solution is ISAE 3000 certified across both consumer and small business segments.

FAQs

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  • What kind of results can I expect with Clarity AI?

    Our retail banking solution has clear results on both climate impact and ROI. We have observed scaled trends of 13% reduction in CO2e emissions per user and a 10% increase in average weekly transactions, based off data from several retail banks globally over multiple quarters.

  • Which retail banks already use Clarity AI in their banking apps?

    We are currently live with retail banks all over the world, including HSBC (UK), Mashreq (UAE), Piraeus (Greece), Vancity (Canada), and Qatar Islamic Bank.

  • How many people use Clarity AI through their retail bank?

    Our solution currently reaches over 2M consumers and small businesses globally through our retail banking clients globally

  • What FinTech institutions are in your partner network?

    We are a global sustainability technology partner of Visa and Tink. We are also partnered with other leading financial technology platforms including TSYS, Mambu, Cloverly, and more.

Research and Insights

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