
Global independent discretionary investment manager
GBP 725+ million in AuM
Combatting Greenwashing with Superior Fund Analysis Capabilities
TAM Asset Management is an award-winning independent discretionary investment manager in London. They work with financial advisers and intermediaries to provide clients with forward-thinking investment solutions.
TAM was looking to partner with a third-party sustainability data provider to help them track and monitor the ESG performance of their funds, with accurate and reliable data.
Only with Clarity AI
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01
Highest data quality
More than 10+ independent quality checks to ensure the reliability of the data, at scale, by identifying and mitigating human errors and reporting mistakes, through AI-powered algorithms.
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02
Fund look-through capabilities
In-depth analysis of more than 430,000 funds’ constituents to easily fact-check each fund manager, at the most granular level.
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03
Full breadth of analysis
Funds’ assessment across more than 1,000 environmental, social, and governance metrics, to get a comprehensive sustainability profile, benchmark against industry peers, and understand drivers of performance, using corporate controversies, exposures, climate, UN SDGs, and SFDR metrics.

Clarity AI provides TAM with the tools to prove alignment to the sustainability standards that asset managers claim, giving us the evidence to engage with. It is a tool built to combat greenwashing and facilitate continual improvement towards the industry’s sustainability goals”
The results
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Superior fund analysis
Reduce the risk of greenwashing for fund managers, ensuring sustainability profiles are accurate
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Improved efficiency in reporting
Automatic generation of customized ESG reports to efficiently communicate with clients
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Stronger ESG positioning
High reliability of the information used publicly to market financial products, reducing business risks associated with public scrutiny
Research and Insights
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March 12, 2025 · 5 min readGender Equality
The Real Business Case for Diversity: Data, Decision-Making, and Competitive Advantage
Discover why real diversity goes beyond demographics and how companies can leverage it as a competitive advantage in this discussion with Clarity AI’s leaders.
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March 10, 2025 · 9 min readRegulatory Compliance
EU Omnibus Regulation Proposal: A Step Towards Simplification or Deregulation?
The EU Omnibus Regulation Proposal scales back sustainability reporting—raising concerns about transparency, investor confidence, and long-term competitiveness.
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March 7, 2025 · 0 min readRegulatory Compliance
eBook | Sustainable Finance Regulatory Outlook 2025
Sustainable finance regulations are shifting rapidly in 2025, reshaping disclosure rules, ESG fund labeling, and investment strategies. This guide breaks down key global regulatory changes happening in 2025, and what th...
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